At Sh! we know just how tough vaginismus can be, not just physically, but emotionally too. For years, customers have shared their stories with us: feeling alone, dismissed, or too embarrassed to talk about what they’re going through. That’s why we created Vaginismus Awareness Day.
We wanted to shine a light on a condition that’s so often hidden in the shadows, to say "you’re not alone" and to start conversations that make it easier to ask for help. Marking this day helps break the silence, spread understanding, and remind everyone that there is support, treatment, and hope.
2025 marks the 10th anniversary of Vaginismus Awareness Day.
What is Vaginismus?
Vaginismus happens when the muscles around your vagina tighten up automatically, especially during penetration. That can make sex, using tampons, or even smear tests painful, tricky, or even impossible.
There’s no single cause - our bodies and minds are complicated! Stress, anxiety, past experiences, fear of pain, or just not knowing your body fully can all play a part.
The good news? With the right support, most people see improvement. It’s possible to go on to enjoy sexual pleasure, p-i-v (if that is what you want), and feel more confident in your body.
Why You Shouldn’t Self-Diagnose
It can be tempting to try to figure everything out on your own if you suspect you have vaginismus, but please don't do this. When it comes to vaginismus, professional support really matters. Everyone’s body and experience are different, and symptoms can overlap with other conditions. A qualified therapist, doctor, or pelvic floor specialist can give you an accurate diagnosis, guide you through safe and effective treatment, and provide emotional support along the way.
Sh! & the World’s First Soft Silicone Vibrating Dilator Set
We know that vaginismus can be frustrating, confusing, and sometimes downright painful. That’s why we created the world’s first soft silicone vibrating dilator set: to help you take control of your journey, gently, comfortably, and yes - a little bit pleasurably.
Our dilators are soft, body-safe, and designed to fit your body perfectly: flexible shafts, smooth tapered tips, a wide base, and a removable vibrating bullet to make things easier (and more relaxing!). Many therapists, nurses, and doctors recommend them, so you may have heard of them already. If not, take a peek here: Sh! Vaginal Dilators – soft silicone vibrating kit.

Why Vibration is Helpful
Using a set of graded vaginal dilators is one of the best ways to gently work with your body when dealing with vaginismus. These little helpers come in increasing sizes, letting your body get used to sensation at your own pace, easing fear, and helping your pelvic floor muscles relax. Over time, gentle stretching, repeated practice, and relaxation techniques can make a huge difference.
Adding vibration takes things to the next level:
- It helps tense nerve endings relax and can make insertion feel much more comfortable.
- The gentle buzz can distract, soothe, and ease anxiety, making the experience more manageable - and even pleasurable!
- Vibration also improves circulation, which is great for tissue health and healing.
- Many users notice that vibrations help break up muscle spasms or reflexive clenching, so insertion becomes smoother and less stressful.
In short, vibration isn’t just a little luxury - it’s a helpful friend for your body, making the path to comfort and confidence a lot gentler.
VaginismusAwareness.com
Part of the Sh! family, VaginismusAwareness.com is your go-to online hub for everything related to vaginismus. From practical tips and trusted resources to inspiring stories and expert advice, it’s designed to help anyone affected by vaginismus feel supported, informed, and less alone. Whether you’re just starting your journey, looking for guidance, or wanting to connect with a therapist, this site is here to empower you and spread awareness.
Other Vaginismus Resources
Other amazing folks are doing incredible work for women & vulva owners living with vaginismus, too. The Vaginismus Network is a UK-based community founded by amazing women who understand the journey first-hand. They offer support, advice, blogs, and a safe space to connect with others going through the same thing - because no one should feel alone.
V.&Me, run by the lovely Audrey Cairo, is a specialised coaching programme that helps women who have or have had vaginismus to rebuild confidence, self-esteem, and a stronger mind-body connection. With group and one-to-one coaching, it’s all about supporting you to move forward at your own pace.
How You Can Get Involved in Vaginismus Awareness Day
There are lots of ways you can help raise awareness and show support on Vaginismus Awareness Day! You could share posts and articles on social media to spread knowledge, talk openly with friends to break the stigma, or listen and support someone who may be struggling. Every little action helps - whether it’s starting a conversation, sharing a helpful resource, or just letting someone know they’re not alone, you’re helping to make a difference and create a world where vaginismus is better understood and supported.