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The right lube can transform the way pleasure feels. Explore body-safe water-based and silicone lubricants, plus arousal gels chosen for more comfort, glide and sensation - with toys, partners or solo.
Body-safe water-based and silicone lubes, plus arousal gels for more comfort, glide and sensation.
CHOOSE YOUR LUBE
A quick guide on the lowdown and benefits of different types of lubricants and arousal gels.
The Everyday Essential
Gentle, versatile and toy-safe. An easy choice for almost every kind of play.
Longest-Lasting Glide
Silky, waterproof and made for longer-lasting glide without constant reapplying.
Extra Sensation
Warming, tingling or stimulating gels designed to heighten sensation.
Made for Oral Play
Tasty lubes made to add extra flavour and glide to oral pleasure.
Gentle Everyday Choice
Glycerine-free formulas for those who prefer to avoid glycerine or find it irritating.
Gentle on Sensitive Skin
Lubricants made without parabens for those who prefer to avoid them.
Explore the Collection
Shop water-based and silicone lubricants, plus arousal gels, or use the filters to find your perfect formula.
Quick Guide
The right lube can transform the way sex feels. Whether you're looking for everyday comfort, extra sensation or something for a specific kind of play, we'll help you find your perfect match.
Friction shouldn't get in the way of pleasure
Water-based is your best all-round choice.
Turn up the pleasure.
Keep things slippery.
Comfort comes first.
A little extra flavour.
Featured Guide
Think lube is just for penetrative sex? Think again. Discover fun, unexpected ways to use lubricant during solo play, oral sex, massage, anal play and with sex toys—and find out why lube really is the unsung hero of great sex.
GOOD TO KNOW
What people ask about personal lubricants.
Lube reduces friction, increases comfort and can make every kind of sex feel more pleasurable. Whether you're enjoying solo play, partnered sex, using toys or experiencing vaginal dryness, a good lubricant helps everything glide more smoothly.
There's no single "best" lubricant - it depends on the kind of play you're enjoying. Water-based lube is the best all-round choice for most people because it's body-friendly, compatible with condoms and silicone toys, and easy to wash away. Silicone lubes last longer and are ideal for anal play or sex in the shower.
Yes. Lubricant reduces friction, increases glide and can enhance sensation for both partners. Many people find it makes sex more comfortable, more pleasurable and helps them relax and enjoy the experience.
Yes - as long as you choose the right one. Water-based lubricants are the safest option for silicone vibrators, dildos and other silicone toys. Silicone lubricants shouldn't normally be used with silicone toys, as they may damage the material over time.
A gentle, water-based lubricant is usually the best place to start. If you're prone to irritation, look for glycerine-free or paraben-free formulas. For long-lasting dryness, you may prefer a moisturising lubricant designed for everyday comfort.
Silicone lubricants provide the longest-lasting glide and don't wash away easily, making them ideal for anal play, longer sessions and sex in water. Just remember not to use silicone lubricant with silicone sex toys.
Yes. Lubricants don't last forever. Always check the expiry date on the bottle and replace it if the colour, smell or consistency has changed.
Water-based lubricant is versatile, easy to clean and safe with condoms and silicone toys, making it the best everyday choice. Silicone lubricant lasts much longer and is ideal for anal play or sex in water, but isn't recommended for use with silicone toys.
Treat lube as a pleasure enhancer rather than something you "need." You could simply say, "I've heard lube makes everything feel even better - shall we give it a try?" Most couples are surprised by how much difference a good lubricant can make.
Tips & Advice
Our expert advice on slippery stuff helps you navigate different formulas and find a lube that truly suits your needs - because pleasure should never feel dry, awkward, or uncomfortable.
