Pleasure is power
Orders £60+ FREE UK Delivery
Female-Founded LGBT+ Inclusive
Trustpilot 'EXCELLENT'
Orders £60+ FREE UK Delivery
Female-Founded LGBT+ Inclusive
Trustpilot 'EXCELLENT'
Pleasure is power
Discreet delivery • Plain packaging
Carefully chosen, never generic
By women. For women
Advice-led, never pushy
Thirty+ years of expertise
Discreet delivery. UK free over £60
Exclusively by Sh!
Thoughtfully made pieces
Our most important sexual relationship is the one we have with ourselves.
That belief is why we opened the UK’s first sex shop by women, for women, back in 1992 — and why we’re still here, championing pleasure as power today.
Our most important sexual relationship is the one we have with ourselves.
When we honour it, confidence doesn’t stay in the bedroom - it shows up in our bodies, our voices, and our lives. That belief is why, in 1992, we opened the UK’s first sex shop by women, for women.
Over thirty years on, our mission remains the same: to champion pleasure as a source of power, self-trust, and choice.
As featured in...
OUR BODY.
OUR VOICE.
Knowledge is power right? That's why our main priority is not simply to sell you a sex toy, but to empower you with all the knowledge you need to explore and enjoy your own individual sexuality freely.
So, please feel free to contact us for 1-2-1 guidance that's always un-pushy, and tailored to you.
Or dive into our advice pages for guides on everything, from how to choose your first sex toy to intimacy after the menopause, and everything in between...
The Menopause Is Killing
My Sex Life.
'The biggest casualty of my life as a 49-year old menopausal mother has been my sexual relationship with my husband.
When I do feel remotely interested, the actual act itself is much more uncomfortable, even with lube, and it takes me so long to get to orgasm I should pack sandwiches for the trip!'
Painful Sex.
'After having a laparoscopy and finding out that I have problems with my ovaries, sex is obviously painful.
I'm only 23 and it's stressing me, and my partner of 3 years, out.
I want my sex life back!'
We're called Sh! as a ironic comment on the silencing of female sexuality (with the exclaimation mark playfully sticking its tongue out to that!)
But we're also Sh! by name, Sh! by nature.
Discretion is in our name.
When you shop online at Sh! you can be assured of discreet packaging & service, along with a genuinely unique range of sex toys & pleasure products, personalised advice & free UK delivery on orders over £60.
Handmade, small-batch.
Created by women.
Founded in the spirit of resistance, for over 30 years Sh! has trailblazed the rights of women to sexual pleasure. And now there's a new, exciting chapter in our history...
Looking back over the last 30 years of Sh! - the good, the bad and why it's all been worth it.
By choosing to shop with us, you help us to achieve SO much more than simply sell sex toys. From providing free workshops for women living with HIV, or cancer and those born intersex, to providing free training to resident doctors on the importance of sex to wellbeing & how to talk comfortably about this to their patients - we couldn't do all this without you.
Whether delivering tailored advice and top service, creating gorgeous Sh! own-brand range of UK-made sex toys or pioneering new ways to spread our message, we're passionate about the empowering ethos at the core of our independent, women-run company...
