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FEMALE-FOUNDED LGBT+ INCLUSIVE

Sex Toy Bestsellers MOST LOVED • CUSTOMER FAVOURITES

Loved for a Reason.

Discover our bestselling sex toys, chosen and loved by thousands of customers. From bestselling vibrators and dildos to strap-ons and pleasure essentials, explore the products people come back for again and again.

From bestselling vibrators and dildos to strap-ons and pleasure essentials, explore the products people come back for again and again.

Body-Safe CUSTOMER FAVOURITES 5 Star Rated
Sexual wellness products arranged on a bed in a cozy bedroom setting with warm fairy lights: a black  & gold marble dildo , a purple massager, a red rose suction toy, and a black strappy harness with an iridescent rainbow bullet-vibrator.

Explore the Collection

Best-Selling Sex Toys

Shop our most-loved sex toys, from bestselling vibrators and dildos to strap-ons and more, or use the filters to find your favourite.

Expertly chosen Discreet delivery

65 products

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65 products

65 products

  • Lelo Lily 3
    £89.00
  • Duchess Dildo
    £49.00
  • Leather 2-Strap Dildo Harness
    £60.00
  • Rose Clitoral Suction Toy
    £39.00
  • Best Strap On Dildo Kit - Sh! Women's StoreBest Strap On Dildo Kit - Sh! Women's Store
    OFFER
    Best Strap On Dildo Kit
    £135.00 £120.0011% SAVE!
  • Rocks Off RO-80 Rainbow Bullet
    £16.00
  • Sh! Vaginal Dilators Set
    £69.00
  • Flirts Small Silicone Butt Plug
    £18.00
  • Sh! Rabbit Vibrator
    £25.00
  • Wirly 2 Slim Dildo
    £39.00
  • Twista 2 Long Spiral Dildo
    £65.00
  • Wirly 6 Slim Dildo
    £55.00
  • Adjustable Nipple Clamps
    £14.00
  • Cupid 3 Curved Silicone Dildo
    £49.00
  • Honey 3 G-Spot Dildo
    £59.00
  • Satisfyer Pro Suction G-Spot Rabbit
    £69.00
  • Sh! Leather Bondage Wrist Cuffs
    £39.00
  • Mistress Cupid Extra Large Silicone Dildo
    £95.00
  • Fun Factory Smartballs Uno
    £18.00
  • Honey 6 G-Spot Dildo
    £79.00
  • Doxy 2.0 Plug-In Wand Massager
    £100.00
  • Sh! Leather Bondage Ankle Cuffs
    £45.00
  • Rodeoh Strap On Pants: Lucky
    £59.00
Four silicone sex toys in different colors on a pink fabric background
We're
Picky!

Why Sh!

How we select our sex toys.

Not every sex toy makes it onto the Sh! shelves. We cherry-pick and test our range, choosing toys for quality, body-safe materials, thoughtful design, innovation and, yes, good looks too.

Discover the five things we look for in every sex toy we stock — and why we’d rather offer a carefully chosen collection than hundreds of samey toys.

Women-CENTRED Expert advice 30+ YEARS EXPERIENCE

GOOD TO KNOW

Best-Seller Questions, Answered

A little about best-selling sex toys our customers love.

What's your best-selling vibe?

We have separated our vibrators into categories (clitoral, G-spot, luxury etc) to make it easier for you to find the best one for you. Each category automatically loads to show you the best-sellers at the top (remember that the longer we've had the product the more likely it will be further up the list...)

Here are some of our all-time bestselling vibes:

  • Sh! Rabbit Vibrator slimmer than many rabbits, offers multiple thrilling options of both shaft & bunny ears.
  • Silver Bullet Vibe simple, intense, easy-to-use and at a great price - it's a great starter vibe.
  • Slim G-spot vibe 'hits the spot every time' according to one reviewer :)
  • Rose Suction Vibe One of the most orgasm-reliable toys we know, with scores of dedicated fans!
  • Satisfyer Pro is famous for its ability to deliver toe-curling clitoral suction at intense levels.


What's your best-selling lube?

Sh! Pure Lube is our most popular lube. The formula is water-based, paraben-free and Vegan. Sensual and super-slippery, it enhances every kind of sex, whether solo, with a partner or with sex toys.

What's your best-selling dildo?

Our Cupid 3 Silicone Dildo is our bestselling dildo ever. Cupid 3 is curvaceous and offers smooth filling sensations. The tip of this shapely dildo measures appx 2 fingers in girth, curves out to 2.5 fingers in the mid-section, and a satisfying 3 fingers around the lower portion of the shaft.

What's your best-selling anal toy?

Small Silicone Butt Plug and it's easy to see why - a cute, unintimidating intro to the delights of anal pleasure.