AWARD-WINNING WOMEN'S SEX SHOP
UK FREE DELIVERY ORDERS £50+
4.8 'EXCELLENT' TRUSTPILOT
FREE UK DELIVERY ORDERS £50+
Discover currated sex toys, chosen by women.
We're proud producers of pleasure-enhancing products, hand-made in our UK studio. A million miles away from mass-produced sex toys, Sh! toys are uniquely designed (and made) by women, for women.
Our own-brand pleasure products our customer's love...
Gain confidence, skills and orgasm equality with our online courses
Learn how to boost your orgasmic potential
Learn to reignite passion, fun and chemistry
Learn the fine art of fellatio & play the flute like a pro
Sh! was founded in 1992 by Ky Hoyle, after an intimidating trip to London's Soho to buy a sex toy revealed the desperate need for change.
3 months later, on £700, she opened the first women's sex shop in the UK, kick-starting a revolution in the sex toy industry, by forcing it to become more female-friendly.
Sh! is women-owned and run, inclusive of all sexualities; a place where you can explore your own unique relationship to sex and pleasure, free from hype or pressure.
With tailored advice, honest information, empowering online sex courses and a unique range of sex toys, many we handmake in our studio, we welcome you to Sh!
Sadly, our physical store didn't survive Covid lockdowns 😢 and we're now 100% online, where we continue our female-foccused, advice-led mission - Join us!
The good, the bad and why it's all been worth it! The Good...
I'm Ky, founder of Sh!, and I'd like to say a HUGE 'thank-you'...
When Sh! was launched way back in 1992, we had no idea it would...