Pleasure is Power
A pleasure-positive women’s space, championing sexual fulfilment since 1992
Discreet delivery • Plain packaging
Women-Led Pleasure
Advice-led, never pushy
Three Decades of Expertise
Discreet delivery. UK free over £60
Exclusively by Sh!
Small-Batch Handmade
THE MISSION
As featured in...
OUR BODY.
OUR VOICE.
Expert Guidance for Sexual Wellbeing & Pleasure
Our 3 dacades of experience, lovingly shared...
We believe true pleasure starts with knowing your body - and owning your power.
Our mission isn’t just to sell; it’s to empower. We provide the knowledge so you can express your sexuality freely and fearlessly.
From navigating menopause and exploring WLW intimacy to discovering new sensations, our guides are built on 30 years of delivering honest advice.
Pleasure is personal, so let’s keep it that way. Reach out for 1-2-1 guidance that’s always tailored, never pushy, and uniquely yours.
PLEASURE IS
EVERY WOMAN'S RIGHT.
The Menopause Is Killing
My Sex Life.
'The biggest casualty of my life as a 49-year old menopausal mother has been my sexual relationship with my husband.
When I do feel remotely interested, the actual act itself is much more uncomfortable, even with lube, and it takes me so long to get to orgasm I should pack sandwiches for the trip!'
Painful Sex.
'After having a laparoscopy and finding out that I have problems with my ovaries, sex is obviously painful.
I'm only 23 and it's stressing me, and my partner of 3 years, out.
I want my sex life back!'
We're Sh! - the Uk's pioneering 'women's erotic emporium' where female-foccused pleasure is paramount.
Sh! Women's Store UK Women-Owned Sex Shop & Pleasure Experts
We're called Sh! as a ironic comment on the silencing of female sexuality (with the exclaimation mark playfully sticking its tongue out to that!)
But we're also Sh! by name, Sh! by nature.
Discretion is in our name.
When you shop online at Sh! you can be assured of discreet packaging & service, along with a genuinely unique range of sex toys & pleasure products, personalised advice & free UK delivery on orders over £60.
Sh! fans
...say lovely things
"What a blessing it is that I found Sh! Women's Store"
I have three teenage daughters and feel so much more empowered... and empowering, as a woman and mum!
Keep doing what you're doing. It makes a difference.
SJ
"Beautiful products"
Friendly staff, discreet packaging. So amazing to find an unintimidating female friendly site. Great tips and advice too.
JP
"Real experts in their field"
I felt extremely empowered before buying and felt that they were actually giving me knowledge and not just after my money!
Hilary
"I wouldn’t go anywhere else"
I emailed for some specific guidance and received a very informative and supportive response that helped me choose the perfect product for me. The quality is always excellent, as is the customer care and super quick discret postage.
Lauren
"Never found any other store that is as good"
I have been using Sh since just after they opened their store and I still think they are the best 'toy' shop for women or women loving women around.
Cat
"These are the experts on sexual pleasure"
...offering so many products that work brilliantly.
Both myself and my special lady love everything we've bought so far.
James
Handmade & Thoughtfully Designed Products for You
30 memorable moments
Meet us
Celebrating Diversity - Pleasure for ALL Identities
Our story
More than simply selling sex toys
Founded in the spirit of resistance, for over 30 years Sh! has trailblazed the rights of women to sexual pleasure...
Looking back over the last 30 years of Sh! - the good, the bad and why it's all been worth it.
From providing free workshops for women living with HIV, or cancer and those born intersex, to providing free training to resident doctors on the importance of sex to wellbeing & how to talk comfortably about this to their patients - we couldn't do this without you.
Whether delivering tailored advice and top service, creating gorgeous Sh! own-brand range of UK-made sex toys or pioneering new ways to spread our message, we're passionate about the empowering ethos at the core of our independent, women-run company...