Sh! Women's Store UK's Pioneering Women's Sex Shop
Pleasure is Power.
For over 30 years we've helped women discover pleasure, build confidence and explore intimacy on their own terms.
Trusted advice, handpicked products and no judgement since 1992.
Women-owned
For everyone
Always discreet
Our Story
Founded by lesbians.
Built for everyone.
We started a revolution in 1992 as the UK’s first sex shop, by women, for women.
Three decades later, we’re still here, curating and creating the best for you, and championing pleasure as your ultimate power.
Editor’s Note
When women claim pleasure, we claim ourselves — and that changes everything.
Ky, Sh! founder
Women-Owned
Independently owned, always.
No Judgement
Questions welcome. Shame not invited.
For Your Journey
From first toy to forever and beyond.
Tried • Loved • Recommended
Sh! Favourites
Handpicked by our team. Loved by our customers. These are the products people recommend, rebuy and tell their friends about.
4.9
Trustpilot
30+ Years
Expertise
Always
Discreet
Women-Owned
Since 1992
Choose what you'd like help with.
From first toys and vibrators to strap-ons, painful sex, menopause and lesbian intimacy, our guides are built on 30+ years of honest, judgement-free advice.
Beginner Guide
Choosing Your First Sex Toy
A friendly place to start if you're new, curious or not sure what feels right.
Q&A
First Time Advice
Never masturbated or used a vibrator before? Start here.
Explore the CollectionBeginner-Friendly Toys
Easy to use, body-safe and confidence-building.
Best-loved Buzz
Best Vibrators for Women
Different styles, sensations and what might suit you.
Deep Rumble
Wand Vibrators Explained
Powerful external stimulation and why so many customers love them.
Explore the CollectionExplore Vibrators
From gentle first vibes to powerful favourites.
Start Here
Strap-Ons Explained
Everything you need to know before choosing your first setup.
Find Your Fit
Choosing a Harness
Leather, vegan, underwear-style or adjustable — find what works for you.
Explore the CollectionExplore Strap-Ons
Harnesses, kits, dildos and accessories to help you play your way.
Gentle Support
When Sex Hurts
Supportive advice for pain, dryness, tension and taking things gently.
Comfort Guide
Vaginal Dilators Explained
How dilators can support comfort, confidence and gradual progress.
Explore the CollectionExplore Intimate Comfort
Gentle products chosen with comfort in mind.
Menopause
Sex & Menopause
Honest guidance for dryness, desire, confidence and changing bodies.
Comfort
Lubes for Menopause
How to choose lubricant when comfort needs a little support.
Explore the CollectionExplore Menopause Support
Comfort-led products for intimacy and sexual wellbeing.
Connection
Lesbian (Vulva/Vulva) Sex Advice
Advice for connection, pleasure and choosing toys together.
WLW Guide
Lesbian Strap-Ons
Confidence-building guidance from a lesbian-founded store.
Explore the CollectionExplore Lesbian & Queer Pleasure
Thoughtfully chosen toys for queer women, couples and curious explorers.
Questions Welcome
Pleasure is personal. Our friendly team is here with honest, one-to-one advice that's tailored to you — never pushy, always judgement-free.
Ask Us AnythingGOOD TO KNOW
Your Questions, Answered
Whether you're buying your first toy, looking for support or simply curious, we're here to help.
Is Sh! only for women?
Sh! was founded by lesbians as the UK's first women-owned sex shop. Today we warmly welcome everyone who shares our values.
Can i get personalised advice?
Absolutely. If you're unsure where to start, get in touch. We're always happy to help without judgement or pressure.
Are your products body-safe?
Yes. We carefully choose products made from body-safe materials such as premium silicone, ABS plastic, glass and stainless steel.
We were the first retailer in the UK to highlight the possible dangers of Phthalates in sex toys and we refuse to stock any toys that contain them.
I'm completely new - where should I start?
You're in the right place. We've been helping newbies explore their sexuality for over 3 decades - our guides and carefully curated collections make it easy to begin at your own pace. Take a look around - let your curiosity guide you and if you's like personalised one-on-one advice, just get in touch
Why shop with Sh! instead of a large retailer
Because we make pleasure personal, and we've spent over 30 years putting women's sexuality, pleasure, advice and care at the heart of everything we do.
Is everything sent discreetly?
100% YES! We don't use fullfilment centers - your order is lovingly wrapped and packed in-house, and we ensure everthing is super-secure so it survives it's journey through postal system to you...
Our name doesn't appear on your parcel, only a small return address, and your credit card will read 'SH Brands"
Real Words. Real Pleasure.
Customer Reviews
"Amazing from start to finish. Personalised and considered advice, and you really feel that they genuinely care"
Gemma
"These people are real experts in their field."
Hilary
"5 star products and wonderful supportive team"
Elle