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Sex toys and pleasure products chosen by women who know what works. From first toys to firm favourites, everything here is selected for real bodies, real pleasure and real life.
Sex toys we know, trust and love, chosen by women who know what feels good.
WOMEN-LED • SINCE 1992
Explore by type, sensation or how you want to play.
Our unique range of dildos, strap-ons and bondage gear alongside other Sh! exclusive pleasure products .
Sex toys selected with women and vulva-owners in mind, from clitoral stimulation to internal pleasure and everything in between.
From clitoral buzz and suction to internal, rabbit and wand vibes, find the vibration that works for you.
Explore penetration, pressure and movement with dildos in different shapes, sizes, materials and styles.
Harnesses, dildos and complete strap-on kits for different bodies, experience levels and ways to play.
Comfort, confidence and sexual wellbeing with lubes, Kegel balls, painful sex support and safer sex essentials.
Explore restraint, sensation and power play with cuffs, collars, spanking toys and kinky accessories.
Butt plugs, anal vibrators, beads, prostate toys and more, designed specifically for anal pleasure.
Cock rings, masturbators and prostate toys selected with penis and prostate pleasure in mind.
Make giving and receiving even more delicious with flavoured lubes and products selected for oral pleasure.
Slow things down and explore touch, massage, sensation and connection, solo or together.
Pleasure-worthy gifts, playful games and little somethings for partners, friends, or yourself.
Explore the Collection
Browse our full range of pleasure products, or use the filters to find what feels right for you.
Quick Guide
Find the right toys, lubes and pleasure products for your body, curiosity and play style.
Start with sensation, not what you think you “should” buy. There’s no universally best sex toy or pleasure product; it’s about what appeals to you.
Think about where you want stimulation, what sensation you enjoy and how you want to play.
For penetrative toys, bigger isn't automatically better. Choose what feels inviting and comfortable for your body.
Pleasure products can bring something new to partnered play - whether you want shared stimulation, hands-free play, something you can control for each other, or simply a new sensation to explore together.
Anal pleasure can range from gentle external stimulation to fullness, vibration or prostate stimulation. The important bit is choosing a toy specifically designed for anal use.
Kink can be as light, playful or adventurous as you want it to be. Think sensation, restraint, anticipation and experimenting with who's in control.
Lube isn't just there when your body "needs" it. It can make touch, toys and partnered play feel smoother, more comfortable and more pleasurable.
A few simple essentials can make toys and partnered play easier to share, clean and enjoy.
Sexual wellbeing is at the heart of sexual confidence and self-esteem. Understanding your body, feeling comfortable with it and having the support to explore pleasure on your own terms can all be part of feeling sexually well.
How We Select
What you'll learn:
30+ years of sex-toy expertise goes into what makes it onto our shelves (and what doesn't!)
WHY CHOOSE SH!
30+ years of pleasure expertise goes into every toy we choose. Carefully selected, body-safe and pleasure-first, without the hype.
OF SEX TOY EXPERTISE
TESTED. TRIED. TRUSTED.
MATERIALS & DESIGN MATTER.
LESS HYPE. BETTER TOYS.
GOOD TO KNOW
What people ask most about our sex toys.
Absolutely, 100%. People use sex toys to explore what feels good, enjoy pleasure solo or with a partner, and discover new sensations.
There’s no “right” way to enjoy - or even define - sex and pleasure. Sex toys are simply another option, and a brilliant way to discover sensations you might not experience any other way.
Yes. Sex toys are safe when you choose body-safe products and use them as intended. At Sh!, we carefully select toys made from body-safe materials and check designs with safe, pleasurable use in mind.
Always follow the care instructions, use plenty of suitable lube, especially for penetration, and only use purpose-designed anal toys for anal play.
Sh! tip → If anything feels painful or uncomfortable, stop. Pleasure should feel good.
No - using sex toys won’t permanently reduce sensitivity. Strong or prolonged vibration can sometimes leave an area feeling temporarily numb or less sensitive, but sensation should return after a break.
If that happens, turn down the intensity, switch sensations or give your body some time to recover.
Sh! tip → More powerful doesn’t always mean more pleasurable — let your body decide what feels good.
Absolutely. Our couples’ sex toys include vibrators, wearable toys, strap-ons and other options for sharing pleasure. Choose according to the sensations you both want to explore rather than who you think a toy is “for”.
→ Explore our Couples’ Sex Toy and Lesbian sex toy collections for lots more on this!
There’s no single best first sex toy. Start with the kind of stimulation you already enjoy or want to explore.
Bullet and clitoral vibrators are popular first choices, while a slim dildo or vibrator can be a gentler introduction to penetration.
→ Explore Beginner Sex Toys
Whatever feels good! There’s no age limit on pleasure. However, menopause can change your body's needs.
We recommend: wand massagers for deep, rumbly vibrations (great for reduced sensitivity), vaginal dilators for pelvic floor health, quality lubricant (essential for vaginal dryness), and gentle suction toys for clitoral stimulation.
Many customers love a wand masager for its power and versatility, vibrators for strong clitoral stimulation, and slim, smooth penetrative toys which feel more comfortable if vaginal sensitivity or dryness has changed. Adding plenty of lubricant can make a big difference too.
Contact us for personalized recommendations based on your specific needs!
You can take sex toys on a plane, so long as they are not illegal in country you're visiting. Use the travel lock if your vibrator has one, pack toys clean and dry, remove batteries and keep rechargeable toys and lithium batteries in your hand luggage where possible.
Yes. Good, honest advice has been at the core of Sh! since we opened in 1992.
Explore our sex toy guides & beginner guides online or get in touch for friendly, judgement-free help choosing something that suits your body, preferences and budget.
Yes, as long as it’s still sealed in its original packaging. For hygiene reasons, intimate products can’t be returned once the seal has been broken. If your toy is faulty, contact us first - all products have at least a 30-day warranty, with many covered for a year.
Different toys suit different bodies, mobility and dexterity needs. Features such as larger controls, simple operation, remote controls, handles, lighter designs and hands-free toys can make play more accessible. Contact us if you’d like help finding an option that works for you.
Expert Advice
Friendly, expert advice to help you explore with confidence.
