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FEMALE-FOUNDED LGBT+ INCLUSIVE

Sex Toys & Pleasure Products VIBRATORS • DILDOS • LUBES • BONDAGE • SAFER SEX • MORE

Made for Your Pleasure.

Explore sex toys and pleasure products chosen by women, with body-safety, quality and real bodies at the heart of every choice. From vibrators and dildos to strap-ons, lubes, bondage, safer sex and more, discover carefully curated favourites and exclusive Sh! designs, backed by 30+ years of expertise.

Explore sex toys and pleasure products chosen by women. From vibrators and dildos to strap-ons, lubes, bondage and safer sex - discover body-safe favourites and exclusive Sh! designs.

Body-Safe Exclusive Designs Never Generic
Four different sex toys displayed on clear stands against a white background with decorative gold fairy lights and a green succulent plant. The products include a purple silicone kegal ball, a purple-and-white marbled  purple curved dildo, a pure purple g-spot vibrator and a pink-and-white marbled beaded butt plug.

Explore the Collection

Rubber Adult Pleasure Toys

Browse our full range of pleasure products, or use the filters to find what feels right for you.

Expertly Chosen Discreet delivery

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  • Rubber Deluxe Strap On Harness
    £55.00
  • Rubber Classic Strap On Harness
    £49.00
  • Small Bulb Anal Douche
    From £8.00
  • Sh! Rubber Restraint Wrist Cuffs
    £25.00
  • Sh! Rubber Bondage Collar
    £20.00
  • Small Rubber Whip
    £12.00
  • Rubber Shaped Paddle
    £25.00
  • Rubber Heart Spanking Paddle
    £25.00

Quick Guide

Sex Toys & Pleasure Guide

Find the right toys, lubes and pleasure products for your body, curiosity and play style.

EVERYTHING YOU NEED TO KNOW Choosing & Using Sex Toys & Pleasure Products
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What Kind of Pleasure Are You Looking For?

Start with sensation, not what you think you “should” buy. There’s no universally best sex toy or pleasure product; it’s about what appeals to you.

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How Do I Choose the Right Sex Toy?

Think about where you want stimulation, what sensation you enjoy and how you want to play.

  • External → Clitoral toys
  • Internal → Vibrators and dildos
  • Internal + external → Rabbits and dual-stimulation toys
  • Hands-free → Wearable and remote-control toys
  • Penis pleasure → Cock rings, strokers and prostate toys
  • Strap-on play → Harnesses, dildos, strap-on kits and pegging toys.
  • Not sure? → Start simple - a small, easy-to-use bullet vibrator can be a great first choice.
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What Size Sex Toy Should I Choose?

For penetrative toys, bigger isn't automatically better. Choose what feels inviting and comfortable for your body.

  • Slim Less stretch and a gentler starting point
  • Mid-size More fullness without going particularly large
  • Ample For those who actively enjoy a fuller sensation
  • Length → Check insertable length, not just total toy length
  • Anal toys → Start with a manageable size and always choose a flared base or retrieval-safe design
  • Sh! tip → Size is preference, not progression. There's absolutely no requirement to “work up” to anything bigger
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What Can We Explore Together?

Pleasure products can bring something new to partnered play - whether you want shared stimulation, hands-free play, something you can control for each other, or simply a new sensation to explore together.

  • Vulva + penis partners → Explore couples' sex toys, including vibrating cock rings and toys designed to stimulate both partners.
  • Vulva + vulva partners → Explore lesbian sex toys selected specifically for WLW shared pleasure.
  • Strap-on play → Explore strap-ons, from harnesses and dildos to complete kits.
  • Play across the room → Remote-control toys add another way to share control and anticipation.
  • Sh! tip → Choose for the kind of pleasure you want to share — there’s no one right way to play together.
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Curious About Anal Play?

Anal pleasure can range from gentle external stimulation to fullness, vibration or prostate stimulation. The important bit is choosing a toy specifically designed for anal use.

  • New to anal? → Start with a small butt plug or slim anal toy.
  • Want movement or texture? → Explore anal beads and anal dildos.
  • Prefer vibration? → Anal vibrators combine fullness with vibrating stimulation.
  • Prostate pleasure → Choose a purpose-designed prostate massager shaped for targeted stimulation.
  • Pegging → Explore pegging toys & strap-ons designed for comfortable, secure partnered anal play.
  • Don't forget the glide → Anal play benefits from plenty of suitable lube.
  • Sh! tip → Anal toys should always have a flared base, handle or other retrieval-safe design.
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What About Kink & Bondage?

Kink can be as light, playful or adventurous as you want it to be. Think sensation, restraint, anticipation and experimenting with who's in control.

  • Restraint → Explore bondage cuffs for wrist and ankle restraint.
  • Collars → Bondage collars can bring a visual and psychological element to power play.
  • Sensation → Explore spanking & teasing toys for everything from light touch to more intense sensation.
  • Extras → Kink accessories can help you build the kind of play that appeals to you.
  • Sh! tip → Talk about boundaries, safe-words/signals and what you both want before you start. Consent can be sexy and specific.
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Which Lube Is Right for Me?

Lube isn't just there when your body "needs" it. It can make touch, toys and partnered play feel smoother, more comfortable and more pleasurable.

  • Everyday all-rounder → Water-based lube works with virtually all sex toys and condoms.
  • Long-lasting glide → Silicone lube lasts longer, but check compatibility before using it with silicone toys.
  • Anal play → Choose plenty of anal lube for comfortable, slippery play.
  • Something extra → Explore pleasure gels & arousal products for warming, cooling or enhanced sensation.
  • Sh! tip → If you're unsure what to buy, a good-quality water-based lube is the easiest place to start.
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What Do I Need for Safer Sex & Toy Care?

A few simple essentials can make toys and partnered play easier to share, clean and enjoy.

  • Barrier protection → Explore safer sex products for condoms, gloves, dams and other barriers.
  • Sharing toys → Use a fresh condom or barrier when sharing a toy between partners or body areas where appropriate.
  • Cleaning → Wash toys according to their material and 'Tech Spec' instructions; a sex toy cleaner can make everyday care simple.
  • Storage → Let toys air dry completely before storing them somewhere clean and dry.
  • Switching body areas → Clean the toy thoroughly or change the barrier before moving between anal and vaginal use.
  • Sh! tip → Check the care instructions when you buy a new toy - waterproof doesn't always mean every part can be submerged.
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Why Does Sexual Wellbeing Matter?

Sexual wellbeing is at the heart of sexual confidence and self-esteem. Understanding your body, feeling comfortable with it and having the support to explore pleasure on your own terms can all be part of feeling sexually well.

  • Pelvic floor → Explore Kegels & pelvic floor products to build awareness, strength and confidence.
  • Vaginal wellness → Discover vaginal wellbeing products designed to support comfort and confident exploration.
  • Painful sex → Explore painful sex support for products selected to help make intimacy and penetration more comfortable.
  • Safer sex → Taking care of your sexual health is part of taking care of your pleasure. Explore safer sex products.
  • Sh! tip → Sexual wellbeing isn't about achieving a particular kind of sex or pleasure. It's about feeling informed, comfortable and confident enough to make the choices that are right for you.
Pleasure Is Power

How We Select

Our Sex Toys, Chosen With Care

What you'll learn:

  • The quality standards every toy has to meet
  • Why body-safe materials are non-negotiable
  • Why we reject over-hyped pleasure claims
  • How innovation earns a place on our shelves
  • Why we cherry-pick rather than stock hundreds of samey toys

30+ years of sex-toy expertise goes into what makes it onto our shelves (and what doesn't!)

Women-Centred Expert advice 30+ Years Experience

WHY CHOOSE SH!

Sex Toys Chosen Differently

30+ years of pleasure expertise goes into every toy we choose. Carefully selected, body-safe and pleasure-first, without the hype.

30+ YEARS

OF SEX TOY EXPERTISE

EXPERT SELECTED

TESTED. TRIED. TRUSTED.

BODY-SAFE FIRST

MATERIALS & DESIGN MATTER.

CHOSEN DIFFERENTLY

LESS HYPE. BETTER TOYS.

EXPLORE THE COLLECTIONS

Sex Toys & Pleasure Products

Explore by type, sensation or how you want to play.

Black & white marble silicone being poured into Sh! silicone dildo moulds with heart-shaped bases.

Sh! Sex Toys & Originals

Made by us, loved by you. Discover our UK-handcrafted silicone dildos, strap-ons and bondage-wear alongside pleasure products handpicked by the Sh! team.

MADE BY SH! UK HANDCRAFTED EXCLUSIVE DESIGNS
A pink g-spot vibrator with a clear acrylic stand, displayed alongside a red lipstick vibrator on a glass pedestal, a small bottle of lube, a pink cock-ring, and purple heart-shaped anal beads against a warm background with gold fairy lights.

Women's Sex Toys

Explore sex toys selected with women and vulva-owners in mind, from clitoral stimulation to internal pleasure and everything in between.

CLITORAL INTERNAL PLEASURE-FIRST
A hand holds a slim purple rabbit vibrator & and pink personal massager set against a clean white background with a red rose clitoral suction and a satisfyer pro 2 suction toy resting on a reflective surface.

Vibrators

From clitoral buzz and suction to internal, rabbit and wand vibes, find the vibration that works for you.

CLITORAL INTERNAL DUAL
A red lipstick vibrator & gold bullet vibrators in front of a red card featuring a stylized vulva graphic.

Dildos

Explore penetration, pressure and movement with dildos in different shapes, sizes, materials and styles.

PENETRATION INTERNAL STRAP-ON Ready
Strap-Ons

Strap-Ons

Harnesses, dildos and complete strap-on kits for different bodies, experience levels and ways to play.

Partner Play Harness + Dildo PEGGING
A set of sexual wellbeing products arranged on a round gold tray, including purple silicone vaginal dilators, pink kegal balls, a mooncup,and a red box of condoms

Sexual Wellbeing

Support comfort, confidence and sexual wellbeing with lubes, Kegel balls, vaginal wellness, painful sex support and safer sex essentials.

Lube Pelvic Floor Vaginal Wellness
A close-up shot of a person's hand holding a purple silicone dual-stimulation rabbit vibrator against a blurred warm-toned background.

Kink & Bondage

Explore restraint, sensation and power play with cuffs, collars, spanking toys and kinky accessories.

RESTRAINT SENSATION POWER PLAY
Anal Toys

Anal Toys

Discover butt plugs, anal vibrators, beads, prostate toys and more, designed specifically for anal pleasure.

ANAL PROSTATE beginner optionS
Male-Body Toys

Male-Body Toys

Explore cock rings, masturbators and prostate toys selected with penis and prostate pleasure in mind.

PENIS PROSTATE PARTNER
Oral Pleasure

Oral Pleasure

Make giving and receiving even more delicious with flavoured lubes and products selected for oral pleasure.

FLAVOUED ORAL SHARED PLEASURE
A close-up of a large purple feather with warm white string lights draped across it against a soft blue-gray background.

Sensual Pleasure

Slow things down and explore touch, massage, sensation and connection, solo or together.

TOUCH MASSAGE AROUSAL
A display of adult gigts & games on a mirrored tray with gold decorative mesh and string lights. The set includes a white Sh! gift Box, Tease erotic dice with' kiss' 'earlobe' &' lower back'

Gifts & Games

Pleasure-worthy gifts, playful games and little somethings for partners, friends, or yourself.

Gifts Games Playful

GOOD TO KNOW

Sex Toy Questions, Answered

What people ask most about our sex toys.

Is it normal to use sex toys?

Absolutely, 100%. People use sex toys to explore what feels good, enjoy pleasure solo or with a partner, and discover new sensations.

There’s no “right” way to enjoy - or even define - sex and pleasure. Sex toys are simply another option, and a brilliant way to discover sensations you might not experience any other way.

Are sex toys safe to use?

Yes. Sex toys are safe when you choose body-safe products and use them as intended. At Sh!, we carefully select toys made from body-safe materials and check designs with safe, pleasurable use in mind.

Always follow the care instructions, use plenty of suitable lube, especially for penetration, and only use purpose-designed anal toys for anal play.

Sh! tip → If anything feels painful or uncomfortable, stop. Pleasure should feel good.

Can sex toys make you less sensitive?

No - using sex toys won’t permanently reduce sensitivity. Strong or prolonged vibration can sometimes leave an area feeling temporarily numb or less sensitive, but sensation should return after a break.

If that happens, turn down the intensity, switch sensations or give your body some time to recover.

Sh! tip → More powerful doesn’t always mean more pleasurable — let your body decide what feels good.

Do you have sex toys for couples?

Absolutely. Our couples’ sex toys include vibrators, wearable toys, strap-ons and other options for sharing pleasure. Choose according to the sensations you both want to explore rather than who you think a toy is “for”.

→ Explore our Couples’ Sex Toy and Lesbian sex toy collections for lots more on this!

What are the best sex toys for beginners?

There’s no single best first sex toy. Start with the kind of stimulation you already enjoy or want to explore.

Bullet and clitoral vibrators are popular first choices, while a slim dildo or vibrator can be a gentler introduction to penetration.

Explore Beginner Sex Toys

What sex toys do you recommend for women over 50?

Whatever feels good! There’s no age limit on pleasure. However, menopause can change your body's needs.

We recommend: wand massagers for deep, rumbly vibrations (great for reduced sensitivity), vaginal dilators for pelvic floor health, quality lubricant (essential for vaginal dryness), and gentle suction toys for clitoral stimulation.

Many customers love a wand masager for its power and versatility, vibrators for strong clitoral stimulation, and slim, smooth penetrative toys which feel more comfortable if vaginal sensitivity or dryness has changed. Adding plenty of lubricant can make a big difference too.

Contact us for personalized recommendations based on your specific needs!

Can I travel with sex toys?

You can take sex toys on a plane, so long as they are not illegal in country you're visiting. Use the travel lock if your vibrator has one, pack toys clean and dry, remove batteries and keep rechargeable toys and lithium batteries in your hand luggage where possible.

Do you offer sex toy shopping advice?

Yes. Good, honest advice has been at the core of Sh! since we opened in 1992.

Explore our sex toy guides & beginner guides online or get in touch for friendly, judgement-free help choosing something that suits your body, preferences and budget.

Can I return a sex toy if I don't like it?

Yes, as long as it’s still sealed in its original packaging. For hygiene reasons, intimate products can’t be returned once the seal has been broken. If your toy is faulty, contact us first - all products have at least a 30-day warranty, with many covered for a year.

Are Sh! sex toys suitable for people with disabilities?

Different toys suit different bodies, mobility and dexterity needs. Features such as larger controls, simple operation, remote controls, handles, lighter designs and hands-free toys can make play more accessible. Contact us if you’d like help finding an option that works for you.

Expert Advice

Sex Toy Hub

Friendly, expert advice to help you explore with confidence.