strong New Sex Toys Chosen by Women at Sh! Women's Store.

New Sex Toys

strong power New Sex Toys Curated & Handmade by Women.

Discover the latest new sex toys and pleasure products that have made our shelves. If it's new, brings something fresh and exciting to our range (and to your bedroom!) then you will find it here...

HOW WE SELECT NEW SEX TOYS

EACH ONE MUST MEET ALL 5 CRITERIA BEFORE MAKING IT ONTO OUR SHELVES:

Materials must be Phthalate-free.
Designs must be safe to use & easy to clean.
Lubes must be suitable for safe-sex.

We test every product & REJECT if it:
Is poorly designed.
Has temperamental functionality.
Has a cheap-feel/dodgy finish.
Over-promises & under performs

With 30 years under our belts, we've been here throughout and can spot a 'wrong un' by a mile.
If it's 'all the gear, no idea!' marketing hype, it doesn't get it.

We cherry-pick, so you don't have to!
100 samey rabbits? Snooze...
Each toy must excel for its price bracket, functions, and unique design.

Subjective, we know...
But if it makes us go 'eeeuuw!’ rather than ‘oooooh!’ it doesn’t get in.

New Sex Toys FAQ's

WHAT'S SH!'S FAVOURITE NEW TOY?

We really like Callie Vibrating Bullet lube - sleek & discreet! And all the new glass toys are gorgeous - especially the black glass dildo.

WHAT NEW TOY WOULD YOU RECOMMEND FOR VULVA-OWNERS?

We have some incredible toys for vulva-owners, but the first question is: What are you in the mood for? If you adore clitoral remote control thrills, Fiona Panty Vibe is for you! Dual Stimulation Suction Vibe offers the best of both worlds with both internal and external pleasure.

WHAT NEW TOY WOULD YOU RECOMMEND FOR PENIS-OWNERS?

Tenga make the best penis toys - fun and sensual - what more could you ask!? And finally Fleshlight has offered us a non-graphic toy we like :)

WHAT NEW TOY WOULD YOU RECOMMEND FOR STRAP-ON PLAY?

We have the fabulous Sh! Dual Dildo Accessory , which lets the wearer enjoy an internal dildo for themselves while pleasuring their partner with a strap-on. And Bananapant dildo bases allow the giver to get clit stimulation whilst wearing a strap-on.