New Sex Toys JUST ARRIVED • NEW FAVOURITES

We're always on the lookout for exciting new pleasure products. New arrivals are added throughout the year, but only after they've been carefully assessed by the Sh! team. We don't add products simply because they're new—we add them because we genuinely believe they're worth your attention.

Yes. Every product is carefully assessed before joining our collection. We look at quality, ease of use & cleaning, materials, value for money and whether it offers something genuinely different from what we already stock.

Every new arrival has to earn its place on our shelves. We look for body-safe materials, quality construction, thoughtful design and something genuinely different. If a product doesn't impress us, it doesn't make the cut.

Not necessarily. New doesn't automatically mean better. Some innovations genuinely improve comfort, pleasure or design, while others are simply clever marketing. Our job is to separate the worthwhile products from the passing fads.

New doesn't have to mean advanced. Many of our latest arrivals are perfect for beginners, while others are designed for more experienced users. If you're unsure where to start, our friendly team is always happy to help you choose.

Sometimes! Many of our long-standing customer favourites started life in our New collection. If a product consistently impresses both us and our customers, it often becomes a permanent part of the Sh! range.