Lube is the unsung hero of great sex. Honestly, it deserves a medal. Or at the very least, a permanent spot on your bedside table.
Unfortunately, old-fashioned ideas about sex still tell us that if a woman (or vulva-owner) is *properly* turned on, there should be enough natural lubrication to rival a Slip ’N Slide.
Absolute nonsense, friends.
Bodies are complicated, and vaginal dryness can happen for all sorts of reasons that have nothing to do with desire. Hormones, dehydration, stress, tiredness, medication, menstrual cycles, menopause - the list goes on.
And sometimes? You’re wildly turned on, halfway through an excellent, marathon-length sesh, and your body simply taps out on moisture production. It happens.
A dry vag does not mean you’re broken, bad at sex, or “not into it enough.” It just means you’re a human with a body.
That’s where lube comes in.
Lube can transform pleasure, reduce friction, make play more comfortable, and help your body relax into sensation. And despite what many people assume, it’s not just for penetrative sex, either.
Whether you’re using toys, hands, mouths, butts, bits, or all of the above, adding lube to the mix can make everything feel smoother, slippier, and significantly more delicious.
If you’ve yet to fully embrace the joys of lube, allow us to lovingly enable you. Here are some easy, sexy ways to work it into your play.
Lube is a great addition to masturbation
Have you ever invited lube into your ménage à moi sessions? Because honestly, it deserves a starring role.
Dry skin is incredibly common, especially during colder months, and if your solo play involves hands-on action, a good lube can make everything feel infinitely smoother and more pleasurable. Less drag, less friction, more delicious glide.
Adding lube can also heighten sensation, making every touch, stroke, and tease feel more intense. Your juicy bits become gloriously slip-slidey, which is both practical and extremely sexy.
And if you fancy turning the heat up even further, pairing lube with a vibrator is a promise of a good time...
Use a drop of lube inside condoms
If you’re tired of hearing people (cis men, mainly) complain that condoms “ruin the feeling”, here’s a tiny trick that can make a big difference: add a couple of drops of condom-safe lube inside the condom before it goes on the peen.
That extra slickness can increase sensation and recreate some of the delicious wetness penis-owners often miss during safer sex. Plus, lube reduces friction, which makes everything feel smoother, comfier, and far more pleasurable for everyone involved.
Proof, once again, that safe sex and fantastic sex are absolutely not mutually exclusive.

Use lube to add flavour to oral sex
Who doesn’t love oral sex? It’s a crowd-pleaser for very good reason. Soft tongues, teasing kisses, slow licking and lapping - it doesn’t take long before everyone’s squirming...
If you’ve got a sweet tooth, flavoured lube can make oral play even more fun. Think of it as the sexy equivalent of adding sauce to your favourite snack.
And don’t limit the slippery goodness to genitals alone. A little flavoured lube on nipples can increase sensitivity and make every flick, suck, and caress feel extra delicious.
Use lube for sensual massages
There’s something incredibly sexy about slowing down and really enjoying physical touch. A good hybrid lube - that dreamy mix of water-based and silicone formulas - is perfect for long, luxurious body massages because it stays silky and slippery for longer.
Start at the top and take your time exploring each other’s bodies. Shoulders, thighs, hips, bums, backs - nowhere is off limits.
And for a deliciously intimate finale, add a generous slick of lube to your juicy bits and enjoy a little rub, bump, and grind action without any penetration at all. Skin-on-skin contact can feel intensely intimate, ridiculously hot, and for many people, surprisingly orgasmic.
Always use lube for anal play
This is probably lube’s most famous job - and for very good reason. If anal play is on the menu, lube is absolutely essential. The butt doesn’t self-lubricate, so a generous amount of the slippery stuff helps everything feel safer, smoother, and far more ple>Anal lubes are usually thicker and longer-lasting than standard formulas, which helps protect the delicate tissues of the tush during finger, toy, and penis play.
The golden rule? Use more than you think you need - and then probably add a little extra for good measure.

Whether you’re enjoying solo sessions, partnered play, oral, anal, toys, massages, or marathon sexathons that leave you pleasantly dehydrated, lube is one of the easiest ways to make sex feel better.
More comfort. More pleasure. Less friction. More “oooh...”
So if you’re ready to upgrade your slippery game, explore our delicious collection of lubes to find your perfect match. From silky water-based formulas to thick anal lubes and tasty flavoured options, we’ve got plenty of gorgeous goo to get you nicely slicked up.







