Sh! Pure water-based lube is our bestselling own-brand lube, a favourite for sexy times!
Lube is the one sex toy accessory everyone should have. Lube makes sex much more sensual and comfortable.
Vaginal membranes can be drier and more brittle at certain times. This is normal. Dryness can be due to tiredness, illness, medication, alcohol or menopause. A high-quality lube will help ensure sex play is pleasurable and pain-free.
With so many great options available, it's tricky to know which type to choose. There are water-based, silicone-based, and flavoured lube - so many choices!
As long-time lube lovers, we have squirted, pumped and squashed our way through many bottles over the years, and we've become rather selective. With this in mind, we created a gentle, flavour-free formula.
Paraben-Free Lube
Sh! Pure lube is a clear lubricant with a sexy, slick & slippery consistency. This lube isn't runny (inconvenient!) or gloopy (unsexy!) and has good staying power.
Pure is paraben-free and water-based, which is perfect for sensitive genitals. It comes in a handy pump bottle for one-handed application :p
Sh! Pure lube is odour & flavour-free. It's slick enough for oral sex and won't leave an unpleasant taste in your mouth.
Sh! Pure is Vegan and suitable for use with condoms and all your sex toys.
Lube for anal play
Into anal play? Sh! Pure Plus lube is a more viscous version of Sh! Pure. Pure Plus is perfect for those times you need extra moisture and staying power.
