We’re thrilled to see a growing awareness and confidence around women's sexuality; we've been championing this cause for years. Battling against judgmental attitudes hasn’t been easy—whether it's blatant negativity or more subtle comments that make women question themselves. But things are finally shifting for the better. Take lube, for example. Once shrouded in stigma, it's now gaining recognition as a wonderful bedside companion, and we couldn’t be happier about that.
For too long, women have been made to feel anxious if their bodies didn’t respond in a certain way. But the truth is, there’s no ‘right’ or ‘wrong’ when it comes to arousal, and it's time to let go of the pressure. Lube isn’t about fixing a problem; it’s about enhancing pleasure and making intimate moments even better. Whether you're feeling naturally wet or not, there’s no reason to let outdated ideas dictate how you enjoy your own body.
Sex should be about fun, connection, and feeling good. So if lube helps you feel more comfortable, relaxed, and in the moment, then embrace it! We’re all for anything that sweeps away anxiety and makes you feel empowered in your sexual experiences.
But... Are you actively trying to get pregnant? In that case, you need to be discerning about the lube you are using. Lube alters the pH of the vagina, and most typical lubes creates inhospitable environment for sperm. Thankfully, there is a solution: Lube for baby making!
Lube for Conception: JO Actively Trying
This water-based lubricant is perfect for anyone trying to conceive, as it relieves vaginal dryness without harming sperm. Formulated to mimic the pH of semen, it creates an optimal environment for sperm to thrive and even provides immune support to help them along the way. Available in a convenient 120ml bottle, it's an excellent choice for enhancing comfort and promoting conception.
As a water-based lube, JO Actively Trying allows bodily fluids to mix without interference from harmful ingredients, ensuring sperm can move freely. Its silky, smooth texture feels great on both penis and vulva, and it's perfectly safe to use with sex toys.
Using JO Actively Trying is simple - just apply it as you would with any lube and rinse off in the shower afterward. It’s as easy as that! Whether you’re in the mood for intimacy or actively trying to conceive, this lube helps ensure that your body is working in harmony with your fertility goals.
Keep in mind, though, that because JO Actively Trying is specially formulated as a lube for baby making, we don’t recommend using it if you're actively trying not to get pregnant.
