Lube is the best accoutrement for sex, ever! Lube, or 'lubricant', to give its full title, is a fluid or gel-like substance that once applied liberally to genitals and sex toys greatly enhances sensations (and reduces friction or chafing) to ensure pleasure is the only focus of your bedroom antics!

Lube not only reduces friction and enhances pleasure, it also takes away any pressure or worries about being 'wet enough' and means sex can go on and on... Lube is essential for all anal play as the butt doesn't produce its own moisture - anal lube is thicker/more long-lasting for the slow pace required for pleasurable anal play.

Yes! Studies show that women/vulva-owners who use lubricant during sex have higher levels of satisfaction and less pain than those who don't. They also reported that water-based lubricant was best.

If you are experiencing vaginal dryness, perhaps due to menopause, childbirth, hormonal contraception, medications such as antidepressants or chemo etc (the list goes on...), we recommend a thicker water-based lube like Sh! Pure Plus Lube.

silicone-based lube is the most long-lasting type of lube. It stays slippery until you wash it off with soap and water. Don't use with silicone sex toys and be careful using in bathroom/shower as it makes ALL surfaces slippery!

Yes. Lube has an expiry date imprinted on bottle. It should be used within 12 months of opening.

It can feel tricky to ask a partner to use lube, but it shouldn't be.

Try these ways of introducing lube:
- Say: 'I'm really excited to try this [show lube] with you!'
- Sexily ask your partner to drizzle lube on you during play.
- Sexily drizzle lube on both of you during sex and get sliding...
- Apply lube to yourself while they watch - make a show of it!
- Use lube for a massage, slowly working your way to their vulva or penis - it'll feel so good they won't question it!