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FEMALE-FOUNDED LGBT+ INCLUSIVE

Anal Sex Toys TOYS • LUBE • ANAL CARE

Pleasure From a Different Angle.

Everything you need for pleasurable anal play. Explore beginner-friendly butt plugs, anal beads, vibrating toys and prostate massagers, plus anal lubes, douches and safer sex essentials.

Everything you need for pleasurable anal play, from beginner-friendly toys and prostate massagers to lubes, douches and safer sex essentials.

BODY-SAFE BEGINNER FRIENDLY For all bodies
A selection of anal sex toys; Pink silicone beaded anal beads; black douche;  silver & jewelled butt plugs displayed on a mirror against a soft white background with gold fairy lights

Intercourse-enhancing Toys for Anal Pleasure

Shop anal toys for every level, or use the filters to find what feels good.

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  • Durex Extra Safe Condoms: 6 Pack
    £14.00

Quick Guide

Anal Sex Toy Guide

From first-time plugs to prostate play, here’s how to choose anal toys safely, use them comfortably and find the sensations that work for your body.

Everything You need to Know Choosing & Using Anal Sex Toys
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What Makes an Anal Sex Toy Safe?

Anything inserted anally needs to be designed with anal safety in mind and every anal toy we sell at Sh! is anal-safe.

That means looking for features such as:

  • A flared base, handle or retrieval ring → Helps prevent the toy travelling too far inside.
  • A smooth, body-safe surface → Kind to delicate anal tissue and easy to clean.
  • The right flexibility → Longer toys need enough give to move comfortably with the natural curves of the body.
  • Sh! tip → We've done the safety checking for you. Every toy in our Anal Sex Toys collection is suitable for anal use, so you can concentrate on choosing the size, shape and sensation that appeals to you.
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Which Anal Toy Material Is Best?

For anal play, choose non-porous materials that can be cleaned thoroughly.

  • Silicone → Soft, flexible, non-porous and easy to clean. A great all-round choice.
  • Glass → Smooth, firm and weighty, with very little give.
  • Steel → Also firm and non-porous, with extra weight that can feel particularly intense.
  • Because glass and steel are rigid, they’re generally better suited to people who already know they enjoy firmer anal sensations.
  • Sh! tip → If you’re new to anal toys, soft silicone usually gives you the most forgiving introduction.
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Which Anal Sex Toy Should I Choose?

Different anal toys create very different sensations, so start with what you want to feel.

  • Butt plug Stay-put fullness and pressure.
  • Anal beads Repeated opening and closing sensations as each bead moves through the sphincter.
  • Anal dildo Smooth in-and-out penetration, hand-held or with a harness.
  • Anal vibrator Adds vibration to plugs, beads or penetrative shapes.
  • Prostate massager Curved to target the prostate inside the rectum.
  • Sh! tip → Your first anal toy doesn’t need to be ambitious. Comfort and control matter more than size.
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Why Is Lube So Important for Anal Play?

The anus doesn’t self-lubricate, so lube is essential for comfortable anal penetration.

Anal lubes tend to be thicker and longer-lasting than lighter everyday lubes, making them especially useful for anal play.

  • Apply generously to both the toy and the anus.
  • Reapply whenever you need more glide.
  • Wipe excess from your hands if you need a secure grip on the toy.
  • If you’re using silicone toys, water-based lube is the safest all-round choice.
  • Sh! tip → With anal play, “too much lube” is rarely the problem. If things feel draggy, add more.
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Is Anal Sex Supposed to Hurt?

No. Anal play should not be painful.

The anal sphincter includes muscles that can tighten involuntarily. Relaxing these anal muscles is key. If your body is resisting, forcing penetration usually makes things worse.

  • Go slowly → Give your body time to relax and open.
  • Use plenty of lube → Friction makes anal play less comfortable.
  • Stop if it hurts → Slow down, add more lube or take a break.
  • Stay relaxed → Arousal, patience and feeling safe all make a difference.
  • Sh! tip → Pain is a cue to stop or adjust, not something you have to push through.
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How Do I Keep Anal Play Clean & Comfortable?

You don’t have to douche before anal play, but if feeling clean helps you relax, it can be part of your preparation.

If you choose to douche:

  • Do it well before play, not immediately beforehand.
  • Give your body time to expel any remaining water.
  • Don’t overdo it - the aim is comfort and confidence, not perfection.
  • For toys, clean them thoroughly before and after use. Condoms can also be used over compatible anal toys for easier clean-up.
  • If you’re switching a toy between the anus and vagina, clean it thoroughly first or use a fresh condom before changing body areas.
  • Sh! tip → Feeling relaxed and confident matters more than chasing some mythical idea of being “perfectly clean”.
Pleasure Is Power

Featured Guide

New to Anal Play? Start Here.

Curious about anal but not sure where to begin? Our beginner’s guide covers the good stuff: preparation, arousal, plenty of lube, safer sex and choosing your first anal toy — with practical advice for keeping play comfortable and pleasurable.

Women-Centred Expert advice 30+ Years Experience

BUMS DESERVE THE BEST

Why You Can Trust Sh! With Your Tush

We take your delicate derrière seriously. Every anal toy is chosen for safe, comfortable pleasure, carefully seam-checked and backed by 30+ years of Sh! know-how.

ANAL-SAFE ONLY

Every anal toy we sell is designed for safe anal play, with a flared base, retrieval loop or other suitable design.

Beginner-Friendly

New to anal play? Start small with petite plugs, gradual sizes, plenty of lube and friendly advice.

SMOOTH & BODY-SAFE

Body-safe materials are just the start. We carefully check seams and finishes too, because smooth really matters.

30+ YEARS OF ADVICE

No awkward questions or judgement. Just friendly, practical advice backed by over 30 years of experience.

Explore The Collections

Anal Sex Toys Explained.

Explore different types of anal toys, lubes and essentials and find the right choice for your body, your experience and the way you like to play.

Butt Plugs

Butt Plugs

Explore body-safe butt plugs for beginners and experienced players, from petite first plugs to fuller shapes, vibrating styles and plugs designed for longer wear.

BEGINNER FRIENDLY BODY-SAFE Stay Put
Anal Beads

Anal Beads

Discover anal beads designed for gradual, buildable pleasure. Choose from flexible silicone beads, vibrating designs and different sizes to suit the sensations you enjoy.

GRADUAL SIZING BODY-SAFE FLEXIBLE
Prostate Massagers

Prostate Massagers

Explore curved anal toys designed to stimulate the prostate. From beginner-friendly massagers to vibrating and hands-free styles, there are plenty of ways to discover what feels good.

PROSTATE PLAY CURVED DESIGNS VIBRATING
Anal Vibrators

Anal Vibrators

Turn up the buzz with anal-safe vibrating toys, including Sh! vibrating dildos, vibrating butt plugs and anal beads. Explore different shapes, sizes and sensations for everything from a gentle rumble to more intense play.

VIBRATING DILDOS PLUGS & BEADS
Anal Lube

Anal Lube

Good lube makes anal play more comfortable and pleasurable. Explore long-lasting water-based and silicone anal lubes with plenty of slip for fingers, toys and partnered play.

LONG-LASTING MORE SLIP WATER & SILICONE
Anal Care & Safer Sex

Anal Care & Safer Sex

Everything for feeling prepared before, during and after anal play. Explore anal douches, safer-sex essentials and practical accessories for confident, comfortable pleasure.

ANAL CARE SAFER SEX PLAY PREP

GOOD TO KNOW

Anal Sex Toy Questions, Answered

What people ask about anal sex toys.

Can I use any sex toy for anal play?

No. Not every sex toy is safe to put in your bum. Unlike the vagina, the rectum can draw objects further inside, so anything inserted anally needs a wide flared base, retrieval loop or another secure design that prevents it slipping all the way in.

That means a favourite dildo or vibrator isn't automatically suitable for anal use just because it fits. If it doesn't have a safe way of stopping or retrieving it, keep it out of your bum.

Sh! tip → Every anal toy in our collection is specifically designed for safe anal play. When it comes to your tush, don't improvise — use a toy made for the job.

What does an anal toy feel like?

Anal toys can create sensations of fullness, pressure and stimulation around the nerve-rich anus. Different toys feel different too: plugs are designed to stay in place, beads create changing sensations during insertion and removal, while anal dildos are designed for movement. Start small and explore what feels good for your body.

Are anal toys only for penetration?

Nope. Anal pleasure can start long before penetration. Vibrators can be used externally around the anus, while plugs, beads and other toys offer different kinds of internal sensation. There's no requirement to progress to bigger toys or deeper penetration.

Can I use anal toys during sex with a partner?

Absolutely! Anal toys enhance partnered sex beautifully. Wear a butt plug during penetrative vaginal sex for extra fullness, use anal beads during oral play, or explore mutual anal pleasure together.

Communicate openly with your partner about comfort levels, boundaries, and desires. Many couples find anal toys add exciting new dimensions to their intimacy.

Can beginners use anal toys?

Absolutely. Anal toys can be great for beginners — the key is starting small and taking your time. Look for a petite, anal-safe toy with a flared base or retrieval loop, use plenty of lube and give your body time to relax.

Small butt plugs and gradually sized anal beads are popular first choices because you can explore at your own pace. There’s no need to size up or go deeper unless you genuinely want to.

Sh! tip → Anal play shouldn’t be painful. If something hurts, stop, add more lube, slow things down or leave it for another day. Pleasure, not progress, is the goal.

What if an anal toy gets stuck?

This is exactly why flared bases are non-negotiable. Anal toys should always have a wide flared base, retrieval loop or another design that prevents the toy from slipping fully inside.

If an unsuitable toy does slip inside, stay calm and don’t use another object to try to retrieve it. Relax, bear down gently and see if you can remove it safely. If you can’t retrieve it easily, or you have pain, bleeding or feel unwell, seek medical attention promptly. Healthcare professionals have seen it before, so embarrassment should never stop you getting help.

Sh! tip → Every anal toy we sell is specifically designed for safe anal play — so choose a proper bum toy rather than improvising.

Can women use anal sex toys?

Absolutely! Anal pleasure is for all genders. Many women enjoy anal toys for unique sensations, enhanced orgasms during partnered sex, or exploring their full pleasure potential. The anus has lots of sensitive nerve endings, so women and people of all genders can enjoy anal toys. You don't need a prostate to discover that your bum has plenty of pleasure potential.

Can I use an anal toy vaginally afterwards?

Not without thoroughly cleaning it first or changing the condom if you've covered the toy. Bacteria from the anus shouldn't be transferred to the vagina. If you're switching between bodies or openings, clean the toy properly or use a fresh condom each time.

Tips & Advice

Anal Hub

Explore expert guides to help you choose the right anal toys, discover new ways to play, and enjoy more anal pleasure, solo or together.

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