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Everything you need for pleasurable anal play. Explore beginner-friendly butt plugs, anal beads, vibrating toys and prostate massagers, plus lubes, douches and safer-sex essentials.
Everything you need for pleasurable anal play, from beginner-friendly toys and prostate massagers to lubes, douches and safer sex essentials.
Choose Your Play
Explore plugs, beads, prostate toys, vibrators, lubes and essentials to find what feels good.
From petite beginner styles to fuller shapes, vibrating plugs and designs for longer wear.
Gradual, buildable pleasure, from flexible silicone beads to vibrating styles and different sizes.
Explore anal beads for gradual, buildable pleasure, from flexible silicone beads to vibrating styles and different sizes.
Turn up the thrills with anal-safe vibrating dildos, butt plugs and beads, from gentle rumbles to more intense stimulation.
Turn up the buzz with anal-safe vibrating dildos, butt plugs and beads, from gentle rumbles to more intense stimulation.
Everything for feeling prepared before, during and after anal play, from douches and safer-sex essentials to practical accessories.
Shop anal toys for every level, or use the filters to find what feels good.
Quick Guide
From first-time plugs to prostate play, here’s how to choose anal toys safely, use them comfortably and find the sensations that work for your body.
Anything inserted anally needs to be designed with anal safety in mind and every anal toy we sell at Sh! is anal-safe.
That means looking for features such as:
For anal play, choose non-porous materials that can be cleaned thoroughly.
Different anal toys create very different sensations, so start with what you want to feel.
The anus doesn’t self-lubricate, so lube is essential for comfortable anal penetration.
Anal lubes tend to be thicker and longer-lasting than lighter everyday lubes, making them especially useful for anal play.
No. Anal play should not be painful.
The anal sphincter includes muscles that can tighten involuntarily. Relaxing these anal muscles is key. If your body is resisting, forcing penetration usually makes things worse.
You don’t have to douche before anal play, but if feeling clean helps you relax, it can be part of your preparation.
If you choose to douche:
Featured Guide
Curious about anal but not sure where to begin? Our beginner’s guide covers the good stuff: preparation, arousal, plenty of lube, safer sex and choosing your first anal toy — with practical advice for keeping play comfortable and pleasurable.
BUMS DESERVE THE BEST
We take your delicate derrière seriously. Every anal toy is chosen for safe, comfortable pleasure, carefully seam-checked and backed by 30+ years of Sh! know-how.
Every anal toy we sell is designed for safe anal play, with a flared base, retrieval loop or other suitable design.
New to anal play? Start small with petite plugs, gradual sizes, plenty of lube and friendly advice.
Body-safe materials are just the start. We carefully check seams and finishes too, because smooth really matters.
No awkward questions or judgement. Just friendly, practical advice backed by over 30 years of experience.
GOOD TO KNOW
What people ask about anal sex toys.
No. Not every sex toy is safe to put in your bum. Unlike the vagina, the rectum can draw objects further inside, so anything inserted anally needs a wide flared base, retrieval loop or another secure design that prevents it slipping all the way in.
That means a favourite dildo or vibrator isn't automatically suitable for anal use just because it fits. If it doesn't have a safe way of stopping or retrieving it, keep it out of your bum.
Sh! tip → Every anal toy in our collection is specifically designed for safe anal play. When it comes to your tush, don't improvise — use a toy made for the job.
Anal toys can create sensations of fullness, pressure and stimulation around the nerve-rich anus. Different toys feel different too: plugs are designed to stay in place, beads create changing sensations during insertion and removal, while anal dildos are designed for movement. Start small and explore what feels good for your body.
Nope. Anal pleasure can start long before penetration. Vibrators can be used externally around the anus, while plugs, beads and other toys offer different kinds of internal sensation. There's no requirement to progress to bigger toys or deeper penetration.
Absolutely! Anal toys enhance partnered sex beautifully. Wear a butt plug during penetrative vaginal sex for extra fullness, use anal beads during oral play, or explore mutual anal pleasure together.
Communicate openly with your partner about comfort levels, boundaries, and desires. Many couples find anal toys add exciting new dimensions to their intimacy.
Absolutely. Anal toys can be great for beginners — the key is starting small and taking your time. Look for a petite, anal-safe toy with a flared base or retrieval loop, use plenty of lube and give your body time to relax.
Small butt plugs and gradually sized anal beads are popular first choices because you can explore at your own pace. There’s no need to size up or go deeper unless you genuinely want to.
Sh! tip → Anal play shouldn’t be painful. If something hurts, stop, add more lube, slow things down or leave it for another day. Pleasure, not progress, is the goal.
This is exactly why flared bases are non-negotiable. Anal toys should always have a wide flared base, retrieval loop or another design that prevents the toy from slipping fully inside.
If an unsuitable toy does slip inside, stay calm and don’t use another object to try to retrieve it. Relax, bear down gently and see if you can remove it safely. If you can’t retrieve it easily, or you have pain, bleeding or feel unwell, seek medical attention promptly. Healthcare professionals have seen it before, so embarrassment should never stop you getting help.
Sh! tip → Every anal toy we sell is specifically designed for safe anal play — so choose a proper bum toy rather than improvising.
Absolutely! Anal pleasure is for all genders. Many women enjoy anal toys for unique sensations, enhanced orgasms during partnered sex, or exploring their full pleasure potential. The anus has lots of sensitive nerve endings, so women and people of all genders can enjoy anal toys. You don't need a prostate to discover that your bum has plenty of pleasure potential.
Not without thoroughly cleaning it first or changing the condom if you've covered the toy. Bacteria from the anus shouldn't be transferred to the vagina. If you're switching between bodies or openings, clean the toy properly or use a fresh condom each time.
Tips & Advice
Explore expert guides to help you choose the right anal toys, discover new ways to play, and enjoy more anal pleasure, solo or together.
