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Water-Based Lubricants TOY-SAFE • CONDOM-SAFE • Lube

Slip Into Something Better.

Add glide wherever you want it. Explore water-based lubricants for smoother, more comfortable pleasure. Toy-safe, condom-compatible and easy to wash away, with vegan, organic, paraben-free and glycerine-free options.

Water-based lubes for smoother, more comfortable pleasure. Toy-safe, condom-compatible and easy to wash away.

Vegan organic Paraben-free Glycerine- free options
A person's hands are shown dispensing a clear water-based Sh! Pure lubricant into their palm, with a warm-toned bedroom.

Explore the Collection

Clit-Stimulating Water-Based Lube

Shop water-based lubricants for smoother, more comfortable pleasure. Use the filters to find your perfect lube

Expertly Chosen Discreet delivery

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5 of 24 products

  • ID Pleasure Tingling Sensation Lube 130ml
    £15.00
  • ID Pleasure Tingling Sensation Lube 65ml
    £10.00
  • Sliquid Organics Sensation Lube
    From £13.00
  • JO H2O Cooling Lube
    £9.00
  • Skins Excite Tingling Lubricant 130ml
    £13.00

Quick Guide

Water-Based Lubricants

More glide, less guesswork. Everything you need to choose & use your lube.

ALL YOU NEED TO KNOW Choosing & Using Water-Based Lube
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Why Use Water-Based Lube?

Water-based lube is the best all-rounder for adding glide and reducing friction. It feels light and natural, washes away easily and works for almost every kind of play.

  • Adds glide and comfort
  • Suitable for vulval, vaginal, penile & anal play
  • Compatible with sex toys
  • Easy to wash from bodies and bedding
  • Sh! tip → Lube isn't just for when you need it. Adding extra glide quite simply makes pleasure feel better.
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How Do I Choose the Right Water-Based Lube?

Start with how and where you want to use it. Water-based lubes range from light and silky to thick and cushioning.

  • Everyday play → A classic water-based lube such as Sh! Pure
  • Anal play → Choose a thicker, more viscous formula
  • Sensitive skin → Look for simple, glycerine- or paraben-free formulas
  • Prefer organic? → Explore organic lubricants
  • Extra sensation? → Try warming or stimulating lubes

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Is Water-Based Lube Safe With Sex Toys?

Yes – it's the easiest lube to pair with toys. Water-based lubricant is compatible with all sex-toy materials.

Use it with:

  • Silicone
  • Glass
  • Metal
  • Plastic
  • TPE
  • Sh! tip → If you're unsure what lubricant your toy needs, water-based is the always the safest choice.
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What Lube Is Best for Sensitive Skin?

If you're prone to irritation, choose a gentle formula with as few potential irritants as possible.

You might want to explore:

  • Glycerine-free lubes
  • Paraben-free lubes
  • Fragrance-free options
  • Flavour-free options
  • Formulas created for sensitive skin
  • Sh! tip → Bodies are individual. If a lubricant stings, burns or irritates, wash it off and stop using it.
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Is Water-Based Lube Good for Anal Play?

Absolutely – but thicker is usually better. The anus doesn't naturally lubricate, so generous, long-lasting glide is particularly important.

  • Choose a thick water-based anal lube
  • Apply generously
  • Add more before friction increases
  • Never use discomfort as a cue to push through
  • Sh! tip → Keep the bottle within reach. Needing more lube during anal play is completely normal.
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Does Water-Based Lube Dry Out?

Yes. Because its main ingredient is water, water-based lube gradually evaporates or absorbs into the skin.

If it starts feeling sticky or less slippery:

  • Add another squirt
  • Or try a little water to reactivate
  • Reapply as often as feels good
  • There's no correct timetable – your body and what you're doing determine when you need more
  • Sh! tip → Lube before friction! Don’t wait for drag. Top up your glide as you go.
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Can Water-Based Lube Cause Thrush?

Lube doesn't automatically cause thrush, but some people who are prone to yeast infections prefer glycerine-free formulas.

Glycerine is widely used in lubricants, but if you repeatedly notice irritation or thrush-like symptoms after using a particular product, switching formulas may be worth exploring.

Sh! tip → Recurrent vaginal irritation or suspected thrush is worth discussing with a healthcare professional rather than assuming lube is the cause.

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Can I Use Water-Based Lube With Condoms?

Yes. Water-based lube is safe with latex condoms and barriers. Extra lubrication reduces friction, helping prevent condoms from stretching, rubbing or breaking.

  • Adds glide and comfort
  • Helps reduce friction-related breakage
  • Won’t degrade latex
  • Easy to reapply
  • Sh! tip → More glide can make condoms feel better and help protect against breakage.
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Does Water-Based Lube Expire?

Yes. Check the bottle for the expiry date & the little open-jar symbol showing how long it should be used after opening - for example, 12M means 12 months.

  • Check the symbol → Use within the time marked on the bottle.
  • Store it well → Keep somewhere cool and dry, away from direct heat and sunlight.
  • Looks or smells different? → If the colour, texture or smell has changed, replace it.
  • Sh! tip → Can’t remember when you opened it? If in doubt, treat yourself to a fresh bottle.
Pleasure Is Power

Featured Guide

Choosing Lube for Sensitive Bodies

Pregnancy, recurring irritation, thrush or cystitis can change what you want from a lubricant. Our guide looks at choosing gentler water-based formulas, ingredients you may want to consider, and how good lubrication and toy hygiene can help reduce unnecessary friction and irritation.

Women-Centred Expert advice 30+ Years Experience

GOOD TO KNOW

Water-based Lube Questions, Answered

what here?

Is water-based lube edible?

Most water-based lubes are safe if a small amount is accidentally swallowed, but they’re not food. If you want lube specifically for oral sex, choose one labelled as suitable for oral use - flavoured lubes are designed with this in mind.

Sh! tip → Check the product instructions first. “Water-based” doesn’t automatically mean “edible.”

Can I use saliva instead of lube?

We don't recommend it. Saliva isn’t a good substitute for lube and may disrupt the vaginal environment. It can also transfer infections, including some STIs, from the mouth or throat to the genitals.

Sh! tip → Reach for proper lube instead. It gives longer-lasting glide and is designed for intimate use.

How much water-based lube should I use?

As much as feels good. Start with a small amount and add more whenever you want extra glide. For anal play or dryness, you'll probably want considerably more.

Does water-based lube stain sheets?

Water-based lubricants are generally easy to wash from fabrics and are less likely to leave oily marks silicone-based products.

Can I use water-based lube in the shower or bath?

You can, but because it's water-soluble it tends to wash away quickly. A longer-lasting lubricant may be more practical for water play.

Can I use water-based lube for masturbation?

Absolutely. Lube isn't just for penetration. A little extra glide can make clitoral, vulval, penile and whole-body touch feel more sensual.

Is water-based lube safe for vaginal use?

Yes. Water-based lubricants are a popular choice for vaginal and vulval pleasure. If you’re sensitive or particular about ingredients, explore our glycerin-free, paraben-free, organic or vegan options.

Can you use water-based lube every day?

Yes. You can use water-based lube as often as you like, whether for sex, masturbation or sex toys. Stop using any product that causes stinging or irritation.