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FEMALE-FOUNDED LGBT+ INCLUSIVE

Sexual Wellness SEXUAL WELLBEING • INTIMATE CARE• SELF-CARE

COMFORT. CONFIDENCE. CARE.

Sexual wellness starts with feeling comfortable, confident and informed. Explore expert advice and carefully chosen products for lubrication, pelvic floor health, vaginal wellbeing, safer sex and comfortable intimacy.

Explore expert advice and carefully chosen products for lubrication, pelvic floor health, vaginal wellbeing, safer sex and comfortable intimacy.

LUBICANTS PELVIC FLOOR VAGINAL HEALTH
A set of intimate wellness products arranged on a round gold tray, including a red box labeled Unique Pasante, a clear mentrual cup, a pink kegal balls  and purple silicone dilators, with warm fairy lights in the background.

Explore the Collection

Penetration Buffer Wellbeing & Intimate Care

Sexual wellbeing is the cornerstone of Sh! because sexual self-esteem, taking care of your sexual self, is just as important as sexual happiness! Browse our sexual wellbeing advice to find out more...

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  • Ohnut Painfree Penetration Rings
    £72.00

Quick Guide

Sexual Wellness Guide

Explore trusted advice on sexual wellness, including lubricants, painful sex, pelvic floor health, Kegel exercises, menstrual wellbeing and safer sex to help you feel more comfortable and confident.

Everything You Need to Know Choosing & Using Sexual Wellness Products
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What Is Sexual Wellness?

Sexual wellness is about feeling comfortable, confident and informed about your body.

  • Lubrication for greater comfort.
  • Pelvic floor health and Kegel exercises.
  • Vaginal wellbeing and intimate care.
  • Safer sex for you and your partners.
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Why Use Lubricant?

Lubricant isn't just for dryness -it enhances comfort and pleasure.

  • Reduces friction.
  • Makes penetration more comfortable.
  • Ideal with toys and condoms.
  • Water-based lubes suit most people.
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Pelvic Floor & Kegel Exercises

Strong pelvic floor muscles support sexual wellbeing.

  • Improve bladder control.
  • Increase awareness and sensation.
  • Help support vaginal health.
  • Kegel exercisers make training easier.
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Vaginal Wellbeing at Every Age

Your intimate wellbeing changes throughout life - and that's completely normal.

  • Hormones affect lubrication, discharge and sensitivity throughout your menstrual cycle.
  • Menstrual cups offer a body-friendly, bleach-free alternative to many disposable period products
  • Perimenopause and menopause can bring vaginal dryness, irritation and changes in comfort during sex - lubricants and moisturisers can help.
  • Understanding what's normal for your body makes it easier to spot changes and know when to seek advice.
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Painful Sex Isn't Something You Should Ignore

Pain during sex is common, but it isn't something you should simply put up with.

  • Lubricants can reduce friction and improve comfort.
  • Vaginismus and tight pelvic floor muscles can make penetration painful or impossible.
  • Vaginal trainers and pelvic floor exercises may help some people build confidence gradually.
  • If pain continues, it's important to speak to a healthcare professional.
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Safer Sex Matters

Looking after your sexual health is an important part of sexual wellness.

  • Condoms help reduce the risk of STIs and unplanned pregnancy.
  • Gloves & dams provide extra protection during oral sex, fingering and fisting.
  • Lubricants reduce friction, improve comfort and help condoms work more effectively.
  • Clean sex toys before sharing them, or use a fresh condom between partners/orifices.
  • Honest conversations about boundaries, contraception and sexual health are an important part of safer, more enjoyable sex.

Explore The Collections

Sexual Wellness Products, Explained

Compare the different types of sexual wellness products to find the right solution for your body, comfort and confidence.

Three personal lubrication products arranged on a white surface with decorative fairy lights and a potted plant in the background: a large white pump bottle labeled 'sh! LUBE', a tall dark bottle labeled 'Millenium', and a small dark dropper bottle labeled 'on'.

Lubricants

Find the right lubricant for every body and every kind of play. From everyday water-based lubes to longer-lasting silicone formulas and specialist options for dryness and menopause.

LUBE FOR EVERY BODY WATER & SILICONE BODY-FRIENDLY
Pelvic Floor & Kegels

Pelvic Floor & Kegels

Strengthen your pelvic floor with Kegel exercisers designed to improve muscle awareness, bladder support and sexual wellbeing.

KEGEL EXERCISERSPELVIC FLOORCONFIDENCE

KEGEL EXERCISERS PELVIC FLOOR CONFIDENCE
Vaginal Health

Vaginal Health

Support intimate comfort through every stage of life with vaginal trainers, menstrual cups and products chosen for vaginal wellbeing, painful sex, vaginismus and menopause.

VAGINAL WELLBEING MENSTRUAL CUPS INTIMATE CARE
Safer Sex

Safer Sex

Condoms, gloves, dams and safer sex essentials to help protect your health while keeping intimacy comfortable, confident and enjoyable.

CONDOMS GLOVES & DAMS SAFER PLAY
Painful Sex Support

Painful Sex Support

Explore products that may help make intimacy more comfortable, including lubricants, vaginal trainers and slim vibrators for dryness, vaginismus and menopause.

PAINFUL SEX VAGINISMUS MENOPAUSE

GOOD TO KNOW

Sexual Wellness Questions, Answered

What people ask about sexual wellbeing and intimacy products.

Can lubricants improve sexual wellbeing?

Absolutely. Lubricants aren't just for vaginal dryness - they make intimacy more comfortable, reduce friction and can increase pleasure for people of all ages. They're particularly helpful during hormonal changes, menopause, or when using sex toys and condoms. Water-based lubricants are a great all-round choice because they're body-friendly and compatible with most toys and condoms.

Can Kegel exercisers improve pelvic floor health?

Yes. Kegel exercisers can help you identify and strengthen your pelvic floor muscles. A healthy pelvic floor supports bladder control, vaginal health and sexual wellbeing, and many people find stronger pelvic floor muscles increase sensation and body awarenessduring intimacy, and can even intensify orgasm. Like any exercise, consistency is key - little and often is usually best.

How are vaginal dilators used for sexual wellbeing?

Vaginal dilators (sometimes called vaginal trainers) are smooth, body-safe inserts used to help the body gradually become more comfortable with penetration. They're often recommended for people experiencing vaginismus, pelvic floor tension or painful sex. Starting with the smallest size, plenty of water-based lubricant and taking things slowly allows you to build confidence at your own pace. We always recommend speaking to a healthcare professional and getting a proper diagnosis before starting dilating.

Why use menstrual cups for wellbeing?

Menstrual cups are a comfortable, body-friendly alternative to tampons and pads for many people. Made from medical-grade silicone, they're free from the bleaches and fragrances often found in disposable period products. Because they collect rather than absorb menstrual fluid, many users find them comfortable to wear throughout the day, while also becoming more familiar with the natural changes of their menstrual cycle.

How does menopause affect sexual wellness?

Hormonal changes during perimenopause and menopause can affect lubrication, vaginal elasticity and sensitivity, making intimacy feel different from before. Lubricants, vaginal moisturisers and taking more time to build arousal can all help improve comfort. If symptoms are affecting your quality of life, it's worth speaking to your GP or menopause specialist about the support available.

Why choose a slim vibrator?

Slim vibrators are ideal for beginners, anyone easing into penetration, or those experiencing discomfort from larger toys. They can also be helpful for people with vaginismus, pelvic floor tension or menopause-related dryness, offering gentle internal stimulation while allowing you to explore what feels good without overwhelming your body.

Why use condoms, gloves and dams?

Barrier protection helps reduce the risk of sexually transmitted infections (STIs) while allowing you to enjoy intimacy with greater confidence. Condoms are suitable for penetrative sex, while gloves and dams provide protection during manual and oral play. They're also useful when sharing sex toys, alongside thorough cleaning between users.

Expert Advice

Sexual Wellness Hub

Friendly, expert advice to help you explore with confidence.