Sex toys can make your sex life better, allowing you to experience different or more intense types of orgasm and helping to close the orgasm-gap. Sex toys are healthy intensifying intimacy and communication between couples, and solo self-exploration and sexual discovery, whatever your gender, sexuality or experience-level. They can help treat Vaginismus or erectile dysfunction.

Yes, as long as they are made from body-safe material, in a body-safe design. Always use sex toys safely with common sense; follow the instructions and use only for their intended purpose (ie. never use a non anal-safe toy, anally). Thorough cleaning and careful storing of sex toys is important, as is being extra careful around sharing sex toys ( always use condoms) is the most important safety advice, as toys can transmit STI's.

Sh! named 'Most Innovative Retailer' at ETO Awards 2012

Yes it's true, for the second year running Sh! has snagged the Most Innovative Retailer title at the prestigious ETO Awards, and we could not be happier!
Most Innovative Retailer 2012 is a welcome addition to the Sh! awards shelf, which is getting pretty crowded if we do say so ourselves (SO much dusting).

It felt real as soon as it was Tweeted!

Only half way through the year, Sh! has already scooped Best Shopping Venue, and (the big one) Best Business of the Year at the 2012 Qype Business Awards. This ETO award, the trade body for the erotic industry, is the icing on the cake!

Team Sh! are thrilled that our Hoxton Store has been recognized for the second year running as the pioneer that it is. What with manufacturing our own toys, hosting ground breaking classes & exhibitions, raising money for charities and working tirelessly to raise awareness about women's sexuality, Sh! is much, much more than just a shop.

2012 is shaping up to be the year of big wins in our quest to paint the town pink, and we are so incredibly grateful to everyone who has nominated and voted for us!